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CEO of SELF
You Are In Charge
by Herman Cain
(Click for Amazon book review)
BOOK REVIEW by Massscorecard.org:
This is not a political book at all, but more of an advice book for success in business and personal life. If Cain were not running for president, this book would be in the "advice" section -- but since he is running, then observing his advice becomes political.
Cain's personal life advice centers around the metaphor that you are the "CEO of SELF, Inc." You have board members -- your family, for example -- but you ultimately have responsibility for decisions about your path, to benefit both yourself and the board members.
Cain's business life advice centers around his "decade goals" -- he recommends that everyone make a similar big-picture plan. He has had decade goals since his teens:
Cain also served as president of the National Restaurant Association -- a position which involved a lot of representative politics. He served as chairman of the Federal Reserve Bank of Kansas City (a regional branch of the national institution) for two years in the 1990s. He had a radio talk show, and was a frequent political commentator on Fox News, prior to his presidential run. Those, combined with his Senate run in 2004, earned him sufficient credentials to warrant his appearances in the 2011 presidential debates as the only debater who had not held elective office.
Cain wrote this book in 2001. That's years before Cain's presidential aspirations. Cain also ran for Senate in the 2004 GOP primary; hence the book served as a pre-introduction to the voters. Cain closes the book with the rationale for his political career: Upon the birth of his first grandchild, in 1999, Cain's thinking shifted from the usual parent's question "How do we give her a better start in life?" Instead, he considered the larger question, "How do I make this a better world?" He has cited that story in several debates in the 2012 presidential race. Cain cites numerous other aspects of his personal history and business history on the 2012 campaign trail too -- this book provides the original source material in detail.
-- Jesse Gordon, editor-in-chief, Massscorecard.org, Sept. 2011
You Are In Charge
by Herman Cain.
Page last edited: Oct 03, 2011